Top 5 Personalization Apps in Kenya Q4 2021

In the fourth quarter of 2021, the top 5 personalization apps in Kenya showcased varied performance trends in downloads, revenue, and active users. Below is a detailed analysis of each app's performance based on data from Sensor Tower.

Real Followers & Likes via Tag saw a fluctuating trend in weekly revenue, peaking at approximately $49 in the final week of December. Downloads increased significantly towards the end of the quarter, rising from 189 in early December to 618 by the end of the month. Active users also saw a notable increase from 619 in early December to 1261 in the last week of December.

Nova Launcher Prime experienced a steady increase in weekly revenue, reaching around $15 in the final week of December. Downloads peaked at 1317 in the first week of November and maintained a consistent level, concluding the quarter with 754 downloads. Active users remained stable, with a slight increase from 40.3K to 42.3K over the quarter.

Smart Launcher 6 showed varied revenue trends, peaking at $16 in the last week of December. Downloads saw a rise towards the end of the quarter, increasing from 280 in early December to 369 by the end of the month. Active users remained relatively stable, fluctuating around 5.7K to 6.4K throughout the quarter.

Zedge™ Wallpapers & Ringtones had a peak revenue of $43 in the week of December 20. Downloads saw an upward trend in December, reaching 667 in the same week, while active users increased slightly from 8.7K to 9.5K over the quarter.

Fonts Art: Cute Keyboard Font experienced a peak revenue of $165 in the last week of November. Downloads saw a consistent rise, reaching 824 by the end of December. Active users increased steadily, starting at 806 in late September and reaching 1.37K by the end of December.

For more detailed insights and data, visit Sensor Tower.